Presse-Service Bayern Tourismus
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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel
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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

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All Bavaria Insider Portraits for Reading

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Ursula Sedlmayr: Die Fleischermeisterin leitet die 1929 gegründete Familienmetzgerei

Master butcher Ursula Sedlmayr

Master butcher Ursula Sedlmayr has proved all her doubters wrong. She was determined to take over the family butcher’s business in Garmisch-Partenkir

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Die Äbtissin führt Schulkinder durch den Naturerlebnisgarten der Abtei Waldsassen

Abbess Laetitia Fech

Close to decay until the early 1990s, Waldsassen Abbey has been gleaming anew since 2010 thanks to Abbess Laetitia Fech

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Die Band Loamsiada bei einem Konzert im City Club Augsburg

Loamsiada: Boyband Bavarian Style

The "Loamsiada", an indie band with audible Bavarian elements, combine "dialect pop with urban brass". It rocks and is absolutely danceable

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Sternekoch Felix Schneider im Sonnenblumenfeld bei Nürnberg

Radically sustainable

Felix Schneider's "Etz" in Nuremberg holds two Michelin stars. He relies on sustainably-sourced products and believes in "culinary mindfulness"

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Gäste können durch ein Glas live beim Käsen zuschauen

Cheese, please!

The artisan cheese dairy “Hoimat” produces soft cheese according to Allgäu tradition, without any additives. The milk comes from the farmer next

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Sandra Müller, Trachtenschneiderin und Posamentenknopfmacherin

Buttoned down, sewn up!

Traditional costume tailor Sandra Müller from Waldstetten is reviving an almost forgotten Bavarian craft. She makes trimmed buttons

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Magdalena Paukner: Ausstellung Ihrer 2 m hohen gläsernen Grashalme in den Gläsernen Gärten von Frauenau

Glass art from the Bavarian Forest

Magdalena Paukner's glass art is lovingly detailed. With her very personal handwriting she continues a tradition of the Bavarian Forest

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All Bavaria Insiders at a Glance

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Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel