Presse-Service Bayern Tourismus
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Newsroom

Do you have press enquiries or are looking for research ideas? Here you will find news, our press releases, contact details, the link to the image database and our press kit.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel
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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

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All Bavarian Insider Portraits for Reading

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Xaver's: Das Geschwister-Trio Portenlänger

Gastro trio Xaver's

Jakob, Theresa and Xaver Portenlänger run “Xaver‘s” restaurant in Munich. A restaurant that feels like a living room, as hearty as it is stylish

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Arnd Erbel: Der Bäcker präsentiert stolz Brotlaibe frisch aus dem Ofen

Traditional baking by Arnd Erbel

In one of Germany’s oldest bakeries, Arnd Erbel produces bread, pretzels and Lebkuchen in the traditional way. With no additives or baker’s yeast

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Sophie Mische: In ihrer Werkstatt fertigt die Töpferin Geschirr und Lampen

Pottery artist Sophie Mische

Bright colours, traditional designs and creative ideas. The ceramic creations of Allgäu’s Sophie Mische radiate pure Alpine feeling

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Bieramt: Jede Woche gibt es wechselndes Fassbier aus Franken

More beer than authority: The "Bieramt" in Nuremberg

Boris Braun brings a quaffable element of Franconian identity to life in the “Bieramt” in Nuremberg

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Thomas Breckle: Einmal wöchentlich wird jeder Käse geschmiert

The cheese affineur

Allgäu’s Thomas Breckle is Germany’s only hard cheese affineur. He is always on the search for the best cheese in the region

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In Attenhofen hat der Hopfenanbau Tradition

Green gold

Elisabeth Stiglmaier introduces guests to the secrets of the green gold, which helps give beers all over the

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Die Äbtissin führt Schulkinder durch den Naturerlebnisgarten der Abtei Waldsassen

Abbess Laetitia Fech

Close to decay until the early 1990s, Waldsassen Abbey has been gleaming anew since 2010 thanks to Abbess Laetitia Fech

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All Bavaria Insiders at a glance

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To protect your data, we use a so-called two-click solution. The cookies from YouTube and Google Maps are deactivated by default and are only loaded from the respective servers after you click on the "Accept" button. You can then view the content. By clicking, you agree that your IP address is transmitted to YouTube or Google Maps and that the provider sets cookies in your browser. For your convenience, we remember your consent for 1 year via a so-called local storage object that we save in your browser. Of course, you can also remove this object yourself in your browser settings if you do not wish to do so.

Find more information in our data privacy information.

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel