Presse-Service Bayern Tourismus

© iStock/HT-Pix

Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

© erlebe.bayern - Gert Krautbauer

Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

Download Press Kit

Presse Zeitungsstapel

© iStock/artisteer

Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

To the press releases

Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

To the image database

Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

7 previous results

Aus Liebe zu Holz und Handwerk übernahm Alexander Hergenhan 2012 die Werkstatt seines Onkels in der Rhön

Sledge builder Alexander Hergenhan

Each year, Alexander Hergenhan from the Rhoen fashions around 150 traditional wooden sledges from domestic ash using ancient techniques

Ursula Sedlmayr: Die Fleischermeisterin leitet die 1929 gegründete Familienmetzgerei

Master butcher Ursula Sedlmayr

Master butcher Ursula Sedlmayr has proved all her doubters wrong. She was determined to take over the family butcher’s business in Garmisch-Partenkir

Peter Haslach ist der Geschäftsführer der Sennereigenossenschaft Gunzesried

Alpine dairyman Peter Haslach

The dairy industry is as much part of the Allgäu as the sound of cow bells. Cheese has been produced with passion in Bavaria’s oldest dairy

Weingut Schenk: Der Jungwinzer in seinen Weinbergen

Winemaker Thomas Schenk

Thomas Schenk does not just produce seriously good wine. He also does it in a way that is as responsible and sustainable as possible

Rapper RiA Reiser amidst the hop fields of the Holledau region

Rapper RiA Reiser

RiA Reiser began her career as a yodelling queen, before going on to completely reinvented herself. Now, she’s rapping in Lower Bavarian dialect

Sandra Müller, Trachtenschneiderin und Posamentenknopfmacherin

Buttoned down, sewn up!

Traditional costume tailor Sandra Müller from Waldstetten is reviving an almost forgotten Bavarian craft. She makes trimmed buttons

Sternekoch Felix Schneider im Sonnenblumenfeld bei Nürnberg

Radically sustainable

Felix Schneider's "Etz" in Nuremberg holds two Michelin stars. He relies on sustainably-sourced products and believes in "culinary mindfulness"

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel