Presse-Service Bayern Tourismus

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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel

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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

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Silvia Beyer: Bei Pfronten betreibt sie die erste vegetarische Berghütte in den Alpen

Mountain hut owner Silvia Beyer

Instead of Schnitzel and cold meats, the menu of the Hündeleskopfhütte offers vegan cheese spätzle and zucchini lasagne

Die Fexer: Das Trio vor den begeisterten Zuschauer am Blasius-Festival

Brass music by "Die Fexer"

The term “Fexer” is a Bavarian word meaning spin-off. It is the name chosen by one woman and two men from Oberpfalz for the "smallest brass band"

Rapper RiA Reiser amidst the hop fields of the Holledau region

Rapper RiA Reiser

RiA Reiser began her career as a yodelling queen, before going on to completely reinvented herself. Now, she’s rapping in Lower Bavarian dialect

Das Klausentreiben ist etwa 1.000 Jahre alt und geht auf alte keltische Bräuche zurück

A riot with tradition

The Allgäu shows its spooky side in December. With horns and rods, "Klausen" drive away evil spirits. With him is Matthias Hecht

Um wilde Tiere zu vertreiben wurden den Kühen Glocken umgehängt und die Hirten schnalzen mit Geißeln

Ring those bells!

Hanse Wenzl lives in the Bavarian Forest. When he celebrates "Wolfauslassen", it's infernal with XXL bells and whip crackers

Caspar Plautz: Mit dem Kartoffelstand ist frischer Wind auf den Viktualienmarkt eingekehrt

The potato tuners from the Viktualienmarkt

Theo Lindinger and Dominik Klier attract numerous better eaters to Viktualienmarkt in Munich with their love of extra-ordinary potato dishes

Peter Haimerl: Jedes Bauernhaus im Bayerischen Wald fügt sich perfekt in die Landschaft ein

Architect Peter Haimerl

Peter Haimerl breathes new life into old farmhouses. In this way, the architect saves and preservers a piece of Bavarian identity

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel