Presse-Service Bayern Tourismus
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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel
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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

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All Bavaria Insider Portraits for Reading

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Auszeiten sind auch für den Abt Beda Maria Sonnenberg sehr wichtig

Abbot Beda Maria Sonnenberg

As Abbot of Plankstetten Monastery, Beda Maria Sonnenberg is also a librarian, archivist, novice master and teacher of religion. We visited him

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Katharina Mayer ist Tanzmeisterin aus Leidenschaft für den bayerischen Volkstanz

At the Kocherlball in Munich

Dance master Katharina Mayer lives her joy of Bavarian dance, not only at Munich's largest open-air dance event, the Kocherlball

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Sternekoch Felix Schneider im Sonnenblumenfeld bei Nürnberg

Radically sustainable

Felix Schneider's "Etz" in Nuremberg holds two Michelin stars. He relies on sustainably-sourced products and believes in "culinary mindfulness"

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Bead embroiderer Claudia Flügel-Eber from Carakess

Small beads, great art

Traditional, hand-knitted “Perlbeutel” or “beaded bags” are a near-forgotten traditional costume accessory. Claudia Flügel-Eber has brought them back

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Sandra Müller, Trachtenschneiderin und Posamentenknopfmacherin

Buttoned down, sewn up!

Traditional costume tailor Sandra Müller from Waldstetten is reviving an almost forgotten Bavarian craft. She makes trimmed buttons

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Der Braumeister Kilian Stückler in seiner Privatbrauerei in Sonthofen

Craft beer with tradition

Brewmaster Kilian Stückler is the sixth generation of his family to run the Hirschbräu in Sonthofen where he fuses tradition and experimentation

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Die Band Loamsiada bei einem Konzert im City Club Augsburg

Loamsiada: Boyband Bavarian Style

The "Loamsiada", an indie band with audible Bavarian elements, combine "dialect pop with urban brass". It rocks and is absolutely danceable

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All Bavaria Insiders at a Glance

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Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel