Presse-Service Bayern Tourismus

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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel

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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

7 previous results

Loisach Marci mit dem Skateboard und Alphorn im Landkreis Garmisch-Partenkirchen

Alpine Techno

Marcel Engler combines alphorn with electro beats. No lederhosen techno, but music to dance to, inspired by his homeland and the Loisach river

Das Klausentreiben ist etwa 1.000 Jahre alt und geht auf alte keltische Bräuche zurück

A riot with tradition

The Allgäu shows its spooky side in December. With horns and rods, "Klausen" drive away evil spirits. With him is Matthias Hecht

Ilonka mit Traktor

Ilonka Scheuring: Winemaker in pink rubber boots

Winemaker Ilonka Scheuring brings a breath of fresh air to the industry: with individuality, an eye for detail and a lot of expertise.

Bernhard Rieger: Der Künstler malt das Karwendel-Gebirge im Hintergrund

Alpine graffiti by fresco painter Bernhard Rieger

Vast pictures shine out from the walls of old buildings in the foothills of the Bavarian Alps. This is known as “Luftmalerei”, or fresh air painting

Arnd Erbel: Der Bäcker präsentiert stolz Brotlaibe frisch aus dem Ofen

Traditional baking by Arnd Erbel

In one of Germany’s oldest bakeries, Arnd Erbel produces bread, pretzels and Lebkuchen in the traditional way. With no additives or baker’s yeast

Sternekoch Felix Schneider im Sonnenblumenfeld bei Nürnberg

Radically sustainable

Felix Schneider's "Etz" in Nuremberg holds two Michelin stars. He relies on sustainably-sourced products and believes in "culinary mindfulness"

Muk Röhrl ist Gastronom in der elften Generation und führt das traditionelle Gasthaus

Landlord Muk Röhrl

The “Gasthaus Röhrl” has been in the hands of just one family since 1658. We met up with Muk Röhrl, who is the eleventh generation to run this inn

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel