Presse-Service Bayern Tourismus

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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel

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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

7 previous results

Gäste können durch ein Glas live beim Käsen zuschauen

Cheese, please!

The artisan cheese dairy “Hoimat” produces soft cheese according to Allgäu tradition, without any additives. The milk comes from the farmer next

Sandra Müller, Trachtenschneiderin und Posamentenknopfmacherin

Buttoned down, sewn up!

Traditional costume tailor Sandra Müller from Waldstetten is reviving an almost forgotten Bavarian craft. She makes trimmed buttons

Bead embroiderer Claudia Flügel-Eber from Carakess

Small beads, great art

Traditional, hand-knitted “Perlbeutel” or “beaded bags” are a near-forgotten traditional costume accessory. Claudia Flügel-Eber has brought them back

Das Klausentreiben ist etwa 1.000 Jahre alt und geht auf alte keltische Bräuche zurück

A riot with tradition

The Allgäu shows its spooky side in December. With horns and rods, "Klausen" drive away evil spirits. With him is Matthias Hecht

Loisach Marci mit dem Skateboard und Alphorn im Landkreis Garmisch-Partenkirchen

Alpine Techno

Marcel Engler combines alphorn with electro beats. No lederhosen techno, but music to dance to, inspired by his homeland and the Loisach river

Der Zoiglstern am Giebel bedeutet, dass die Zoiglstube geöffnet ist

Zoigl beer landlord Reinhard Fütterer

Landlord Reinhard Fütterer is helping to keep the 600 year-old tradition of community brewing alive. His bottom-fermented beer is known as Zoigl

Auszeiten sind auch für den Abt Beda Maria Sonnenberg sehr wichtig

Abbot Beda Maria Sonnenberg

As Abbot of Plankstetten Monastery, Beda Maria Sonnenberg is also a librarian, archivist, novice master and teacher of religion. We visited him

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel