Presse-Service Bayern Tourismus

© iStock/HT-Pix

Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

© erlebe.bayern - Gert Krautbauer

Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

Download Press Kit

Presse Zeitungsstapel

© iStock/artisteer

Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

To the press releases

Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

To the image database

Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

7 previous results

Bead embroiderer Claudia Flügel-Eber from Carakess

Small beads, great art

Traditional, hand-knitted “Perlbeutel” or “beaded bags” are a near-forgotten traditional costume accessory. Claudia Flügel-Eber has brought them back

Muk Röhrl ist Gastronom in der elften Generation und führt das traditionelle Gasthaus

Landlord Muk Röhrl

The “Gasthaus Röhrl” has been in the hands of just one family since 1658. We met up with Muk Röhrl, who is the eleventh generation to run this inn

Arnd Erbel: Der Bäcker präsentiert stolz Brotlaibe frisch aus dem Ofen

Traditional baking by Arnd Erbel

In one of Germany’s oldest bakeries, Arnd Erbel produces bread, pretzels and Lebkuchen in the traditional way. With no additives or baker’s yeast

Dagmar Rosenbauer an ihrem Arbeitsplatz

Franconian Bling-Bling

Dagmar Rosenbauer makes Franconian tinsel crowns according to historical models. This is how the traditional costume expert keeps an old custom alive

Schuhplatteln Tanz

We're queer!

The Schwuhplattler are the world's first and only gay association that is completely dedicated to the Bavarian folk dance "Schuhplattler"

Barbara Stadler: Boutique-Besitzerin und Wirtin aus Anzing

Barbara Stadler has a special taste

Barbara Stadler brings together what belongs together: Bavarian cuisine and modern traditional costume fashion in her inn boutique "Diese Elli"

Loisach Marci mit dem Skateboard und Alphorn im Landkreis Garmisch-Partenkirchen

Alpine Techno

Marcel Engler combines alphorn with electro beats. No lederhosen techno, but music to dance to, inspired by his homeland and the Loisach river

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel