Presse-Service Bayern Tourismus
© iStock/HT-Pix

Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

© erlebe.bayern - Gert Krautbauer

Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

Download Press Kit
Presse Zeitungsstapel
© iStock/artisteer

Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

To the press releases
Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

To the image database

Video: Discover Bavaria and meet the locals

The video is not showing?

To protect your data, we use a so-called two-click solution. The cookies from YouTube are deactivated by default.

They are only loaded from the respective servers after you click on the "Accept" button. After that you can then view the video.

Find more information in our privacy policy.

All Bavaria Insider Portraits for Reading

Select regions
Hide filter Show filter
Bernhard Rieger: Der Künstler malt das Karwendel-Gebirge im Hintergrund

Alpine graffiti by fresco painter Bernhard Rieger

Vast pictures shine out from the walls of old buildings in the foothills of the Bavarian Alps. This is known as “Luftmalerei”, or fresh air painting

Read more
Die Äbtissin führt Schulkinder durch den Naturerlebnisgarten der Abtei Waldsassen

Abbess Laetitia Fech

Close to decay until the early 1990s, Waldsassen Abbey has been gleaming anew since 2010 thanks to Abbess Laetitia Fech

Read more
Weingut Schenk: Der Jungwinzer in seinen Weinbergen

Winemaker Thomas Schenk

Thomas Schenk does not just produce seriously good wine. He also does it in a way that is as responsible and sustainable as possible

Read more
Stefan Stretz: „Wir sind eine Nachbarschaftskneipe, in der man sich einfach wohlfühlen soll“

Innkeeper Stefan Stretz

With his bar “Schanzenbräu”, Stefan Stretz has changed the face of the former Nuremberg district of Gostenhof, aka GoHo

Read more
Die Werkstatt von Anton Ostler in Klais bei Mittenwald

Crafted carnival mask by Anton Ostler

Between Epiphany and Shrove Tuesday, wild men bearing strange names move through Mittenwald, their faces hidden behind beautifully crafted masks

Read more
„Steinmanns Töchter“ Pauline und Anna bei der Traubenlese im Weinberg

Wine start-up with power

The young winemakers and former wine princesses Pauline and Anna are ‘Steinmann's daughters’. We visited the successful young duo from Sommerhausen

Read more
Bieramt: Jede Woche gibt es wechselndes Fassbier aus Franken

More beer than authority: The "Bieramt" in Nuremberg

Boris Braun brings a quaffable element of Franconian identity to life in the “Bieramt” in Nuremberg

Read more
Show more

We're sorry! Unfortunately there are no results for this search.

All Bavaria Insiders at a Glance

The map is not showing?

To protect your data, we use a so-called two-click solution. The cookies from Google Maps are deactivated by default.

They are only loaded from the respective servers after you click on the "Accept" button. After that you can see the map. 

Find more information in our privacy policy.

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel