Rapper RiA Reiser amidst the hop fields of the Holledau region

Between lederhosen, alphorn deep house, and forest bathing

Customs and tradition. That sounds conservative. But it‘s not. This is proven by our more than 70 Bavaria Insiders. They are creative, unconventional, smart, free-spirited, authentic, future-oriented. Deeply rooted in the homeland with its values and traditions. Characters, doers, and creators. Artists, musicians, shepherds, craftsmen, tinkerers, organic gardeners, brewers or winemakers, rangers, ski instructors, and wild swimming coaches. They reveal where and how to best experience their homel

The latest experiences with our Bavaria Insiders

Gastronom Stefan Fuß aus Rohrbach in Bayerisch-Schwaben

Fine local dining

Chef Stefan Fuß focuses on regional-sustainable cuisine with local producers. For this, his restaurant in Rohrbach received the Green Michelin star

Rangerin Melanie Chisté hat Heuschrecken gefunden

The Grasshopper Whisperer

The biologist with a doctorate is a fan of little six-legged creatures. As a ranger, she brings them closer to young and old on her field trips

Dagmar Rosenbauer an ihrem Arbeitsplatz

Franconian Bling-Bling

Dagmar Rosenbauer makes Franconian tinsel crowns according to historical models. This is how the traditional costume expert keeps an old custom alive

Die Band Loamsiada bei einem Konzert im City Club Augsburg

Loamsiada: Boyband in Bavarian

The "Loamsiada", an indie band with audible Bavarian elements, combine "dialect pop with urban brass". It rocks and is absolutely danceable

Fischen früh am Morgen auf dem Chiemsee

Fishery Tradition

Tassilo and Florian Lex continue their family's fishing with passion. We accompanied the fishermen for a day at Lake Chiemsee

Ilonka mit Traktor

Ilonka Scheuring: Winemaker in pink rubber boots

Winemaker Ilonka Scheuring brings a breath of fresh air to the industry: with individuality, an eye for detail and a lot of expertise.

Markus Hoppe packt in seiner Brauerei gerne selbst mit an

Brewmaster Markus Hoppe

The handcrafted beers from brewer Markus Hoppe from Waakirchen taste as unusual as their names are chosen: "Wuide Hehna", "Wuidsau" or "Wuida Hund".

Winzerin Katharina Geißendörfer bei der Arbeit im Weinberg

Winemaker Katharina Geißendörfer

Winemaker Katharina Geißendörfer gives new life to her family’s Franconian winery. We accompanied her to the vineyard

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Here you can see where our Bavaria-insiders have their studios, shops and restaurants and guide you through nature.

"Traditionally different: creative, unconventional, smart, free-spirited, authentic and forward-looking".