Data Protection and Liability
We find it important to protect your data and comply with all applicable data protection laws. Below you will find detailed information about how we process your personal data.
A. Controller
The controller responsible for data processing on this website is Bayern Tourismus Marketing GmbH, represented by its Managing Director, Barbara Radomski.
Bayern Tourismus Marketing GmbH
Arabellastraße 17
D-81925 München
Tel.: +49 89 212397-0
Fax: +49 89 212397-99
Email: tourismus@bayern.info
We have appointed the following data protection officer:
c/o colenio GmbH & Co. KG
Bahnhofstr. 15
D-53572 Unkel
+49 175 379 11 77
Email: dsb@colenio.com
B. Rights of data subjects
You have the right to request access to your personal data. Where applicable, you may also request the rectification or erasure of your data or the restriction of its processing. In some cases, you may also exercise your right to object to processing or your right to data portability. You have the right to withdraw your consent at any time; if you decide to do so, this will not affect the lawfulness of any processing carried out on the basis of your consent up to that point.
In addition, you have the right to lodge a complaint with a competent data protection supervisory authority in accordance with Article 77 of the General Data Protection Regulation (GDPR) in conjunction with Section 19 of the Federal Data Protection Act (BDSG). Further information is available here:
https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html
Right to object:
You have the right to object, on grounds relating to your particular situation, at any time to any processing of your personal data that is based on point (f) of Article 6 (1) GDPR (processing based on legitimate interests), including any profiling based on those provisions within the meaning of Article 4 (4) GDPR.
If you raise an objection, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or unless your data is being processed for the establishment, exercise or defence of legal claims.
C. Specific processing activities
In the interest of ensuring fair and transparent processing, we would also like to provide the following additional information:
1. Server log files
Whenever you access our website, general information will be collected by automated means and stored in server log files. This may include the type of browser and operating system you are using, the domain name of your Internet service provider, your IP address and similar data.
This data will be processed for the following purposes in particular:
- to ensure a smooth connection to our website;
- to ensure the proper functioning and usability of our website;
- to evaluate system security and stability; and
- to perform other administrative tasks.
We also reserve the right to subsequently review server log files if there are specific indications that our website has been used unlawfully.
This data will be processed in accordance with point (f) of Article 6 (1) GDPR, as we have a legitimate interest in improving the stability and functionality of our website.
We operate and maintain our website with the help of technical service providers, who act as processors on our behalf.
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For data collected to provide the website, this generally occurs when the respective session has ended.
You are neither legally nor contractually required to provide the personal data outlined above. If we do not obtain your IP address and cookie identifier, however, we will not be able to guarantee the availability and functionality of our website. As a result, certain services and features may be unavailable or restricted.
2. Newsletter
If you subscribe to our newsletter, your data will be used exclusively to send you the newsletter by email. If you give additional consent, your data will also be used to analyse how you interact with the newsletter and any content linked within it.
If you provide your name, we will be able to address you personally in the newsletter. We will also be able to identify you if you ever wish to exercise your rights as a data subject.
This form of processing will be based on your consent in accordance with point (a) of Article 6 (1) GDPR. We distribute our newsletter and analyse related interactions with the help of a service provider, who acts as a processor on our behalf. We do not process any data in third countries.
Your data will only be processed for as long as your consent remains valid. If you withdraw your consent, your data will be deleted. You may withdraw your consent by clicking the unsubscribe link at the bottom of each newsletter. Further information can be found in the section on data subject rights.
You are free to choose whether to provide your personal data; any such processing will be based solely on your consent. If you do not give your consent, however, we will not be able to send you our newsletter.
If you give your consent, we will analyse how you use our newsletter and evaluate any subsequent visits to the BAYERN TOURISMUS Marketing GmbH website, in order to improve our newsletter and website in line with the interests of our visitors.
3. Magazine orders / subscriptions
We will store the data required for processing your order (e.g. your name and address). If necessary for order processing, we may share this data with our affiliated enterprises or service providers, who will then act as processors on our behalf within the meaning of the BDSG.
All personal data will be treated as strictly confidential, and your legitimate interests will be respected in accordance with the applicable legal requirements. In particular, your data will not be disclosed to any other third parties.
If you consent to receiving additional issues from Bayern Tourismus Marketing GmbH as part of a subscription service, you may object to the continued use of your data for this purpose at any time by notifying us accordingly.
4. Cookies: web analytics and statistics
You can delete individual cookies or all cookies stored on your device. You can also obtain information and instructions on how to prevent cookies from being stored on your device in the first place. Below you will find the relevant information for various browsers:
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=cookies-loeschen-daten-von-websites-entfernen&redirectlocale=de
- Internet Explorer: https://support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
- Google Chrome: https://support.google.com/accounts/answer/61416?hl=en&sjid=1337830217405325172-EU
- Opera: https://www.opera.com/help
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
4.1 Technically necessary cookies
We use cookies to enable the basic functions required for the proper operation and use of our website. These cookies store and transmit the following data:
- Cookie settings
This data will be processed in accordance with point (f) of Article 6 (1) GDPR, as we have a legitimate interest in providing a user-friendly website. If you allow technically necessary cookies through your browser settings, the following cookies may be used on our website:
Usercentrics
- Name: CookieConsent
- Purpose: Stores the user’s cookie consent status for the current domain.
- Expiry: 12 months
- Details: This website uses Usercentrics, which will place a technically necessary cookie on your device to save your cookie consent preferences. This cookie does not process any personal data. It stores the consent choices made when visiting the website. If you wish to withdraw your consent, simply delete the cookie in your browser. When you revisit or reload the website, you will be asked to consent to cookies again.
4.2 Optional cookies
We also use cookies to tailor our website to visitors’ interests or to make general improvements based on statistical analyses. We use web analytics technologies from the following providers:
- Matomo
- Google Maps
- YouTube
The legal basis for this form of processing is point (a) of Article 6 (1) GDPR.
4.3 Google Tag Manager
We use “Google Tag Manager”, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Tag Manager itself does not store any personal data. It allows us to integrate and control other services on our website.
The legal basis for this form of processing is point (f) of Article 6 (1) GDPR. We have a legitimate interest in ensuring the technically sound and efficient integration of tracking and analytics tools and in centrally managing our website tags.
Further information is available here: https://www.google.com/intl/de/tagmanager/use-policy.html