Presse-Service Bayern Tourismus
© iStock/HT-Pix

Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

© erlebe.bayern - Gert Krautbauer

Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

Download Press Kit
Presse Zeitungsstapel
© iStock/artisteer

Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

To the press releases
Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

To the image database

Video: Discover Bavaria and meet the locals

The video is not showing?

To protect your data, we use a so-called two-click solution. The cookies from YouTube are deactivated by default.

They are only loaded from the respective servers after you click on the "Accept" button. After that you can then view the video.

Find more information in our privacy policy.

All Bavaria Insider Portraits for Reading

Select regions
Hide filter Show filter
7 previous results
Das Klausentreiben ist etwa 1.000 Jahre alt und geht auf alte keltische Bräuche zurück

A riot with tradition

The Allgäu shows its spooky side in December. With horns and rods, "Klausen" drive away evil spirits. With him is Matthias Hecht

Read more
Die Werkstatt von Anton Ostler in Klais bei Mittenwald

Crafted carnival mask by Anton Ostler

Between Epiphany and Shrove Tuesday, wild men bearing strange names move through Mittenwald, their faces hidden behind beautifully crafted masks

Read more
Die Fexer: Das Trio vor den begeisterten Zuschauer am Blasius-Festival

Brass music by "Die Fexer"

The term “Fexer” is a Bavarian word meaning spin-off. It is the name chosen by one woman and two men from Oberpfalz for the "smallest brass band"

Read more
Bernhard Rieger: Der Künstler malt das Karwendel-Gebirge im Hintergrund

Alpine graffiti by fresco painter Bernhard Rieger

Vast pictures shine out from the walls of old buildings in the foothills of the Bavarian Alps. This is known as “Luftmalerei”, or fresh air painting

Read more
Der Braumeister Kilian Stückler in seiner Privatbrauerei in Sonthofen

Craft beer with tradition

Brewmaster Kilian Stückler is the sixth generation of his family to run the Hirschbräu in Sonthofen where he fuses tradition and experimentation

Read more
Tobias Enzl spielt seine Gitarre

Heartfelt Sounds of Home

Tobi Enzl writes songs about life, love, and his home of Lower Bavaria. We joined the dialect artist for a concert and visited his „hood“

Read more
Auszeiten sind auch für den Abt Beda Maria Sonnenberg sehr wichtig

Abbot Beda Maria Sonnenberg

As Abbot of Plankstetten Monastery, Beda Maria Sonnenberg is also a librarian, archivist, novice master and teacher of religion. We visited him

Read more
Show more

We're sorry! Unfortunately there are no results for this search.

All Bavaria Insiders at a Glance

The map is not showing?

To protect your data, we use a so-called two-click solution. The cookies from Google Maps are deactivated by default.

They are only loaded from the respective servers after you click on the "Accept" button. After that you can see the map. 

Find more information in our privacy policy.

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel