Presse-Service Bayern Tourismus

© iStock/HT-Pix

Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

© erlebe.bayern - Gert Krautbauer

Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

Download Press Kit

Presse Zeitungsstapel

© iStock/artisteer

Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

To the press releases

Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

To the image database

Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

Christian Loferer: Der Hornist auf dem Weg in das Nationaltheater am Max-Joseph-Platz

Horn player Christian Loferer

Christian Loferer is a horn player at the Bavarian State Opera. In his spare time he combines Bavarian brass band tradition with classic music

Der Braumeister Kilian Stückler in seiner Privatbrauerei in Sonthofen

Craft beer with tradition

Brewmaster Kilian Stückler is the sixth generation of his family to run the Hirschbräu in Sonthofen where he fuses tradition and experimentation

Der Zoiglstern am Giebel bedeutet, dass die Zoiglstube geöffnet ist

Zoigl beer landlord Reinhard Fütterer

Landlord Reinhard Fütterer is helping to keep the 600 year-old tradition of community brewing alive. His bottom-fermented beer is known as Zoigl

Muk Röhrl ist Gastronom in der elften Generation und führt das traditionelle Gasthaus

Landlord Muk Röhrl

The “Gasthaus Röhrl” has been in the hands of just one family since 1658. We met up with Muk Röhrl, who is the eleventh generation to run this inn

Christine Waibel-Beer: Die Besitzerin des Waibelshof im Allgäu ist Gesundheitstrainerin

Cool down at the Waibelhof at Allgäu

At the “Waibelhof”, the guests of Christine Waibel-Beer enjoy the calming experience of water affusions, dew treading or barefoot walking

Arnd Erbel: Der Bäcker präsentiert stolz Brotlaibe frisch aus dem Ofen

Traditional baking by Arnd Erbel

In one of Germany’s oldest bakeries, Arnd Erbel produces bread, pretzels and Lebkuchen in the traditional way. With no additives or baker’s yeast

Wild-Berghof Buchet: Die

Tiny-House provider Thomas Gstettenbauer

How about spending the night in a cool, mobile “Tiny House” deep in the Bavarian Forest amongst the deer?

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel