Presse-Service Bayern Tourismus
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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel
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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen
© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

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All Bavaria Insider Portraits for Reading

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Maibaumsteigen Rottenstuben: Der Maibaum ist ein Symbol von Fruchtbarkeit und Kraft

Traditional climbing of the maypole

The traditional climbing of the maypole in the Upper Bavarian town of Rottenstuben is a mixture of competition and maypole acrobatics

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Rapper RiA Reiser amidst the hop fields of the Holledau region

Rapper RiA Reiser

RiA Reiser began her career as a yodelling queen, before going on to completely reinvented herself. Now, she’s rapping in Lower Bavarian dialect

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Nina mit Hasenohren auf Kohl, Papa Bernd

Alpine Soul Food with a Touch of Punk

Chef Nina Meyer from Balderschwang combines soul food with punk. We visited her at her organic restaurant & went for a walk with her in the mountains

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Jockls Passion: Wissen erfahren, neue Geschmäcker entdecken und Menschen begeistern

The art of fine cuisine

In his “Meyers Keller”, Jockl Kaiser combines regional classics such as stuffed cabbage and blood sausage with gourmet cuisine and sustainability

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Die Band Loamsiada bei einem Konzert im City Club Augsburg

Loamsiada: Boyband Bavarian Style

The "Loamsiada", an indie band with audible Bavarian elements, combine "dialect pop with urban brass". It rocks and is absolutely danceable

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Die Äbtissin führt Schulkinder durch den Naturerlebnisgarten der Abtei Waldsassen

Abbess Laetitia Fech

Close to decay until the early 1990s, Waldsassen Abbey has been gleaming anew since 2010 thanks to Abbess Laetitia Fech

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Ilonka mit Traktor

Ilonka Scheuring: Winemaker in pink rubber boots

Winemaker Ilonka Scheuring brings a breath of fresh air to the industry: with individuality, an eye for detail and a lot of expertise.

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All Bavaria Insiders at a Glance

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Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel