Presse-Service Bayern Tourismus

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Newsroom

Do you have press enquiries about Bayern Tourism Marketing? Here you will find news, our press releases, contact details for your contacts, the link to the image database, our press kit and portraits of all our Bavaria Insiders.

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Facts, Figures, Key Topics

As is well known, Bavaria ticks a little differently than the rest of the Republic. Under the claim "Bavaria - traditionally different", Bavaria Tourism gives Bavarian personalities a stage to tell their story and make Bavaria an experience. Further information on the marketing strategy, facts and thematic focuses can be found here.

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Presse Zeitungsstapel

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Press releases

Stay up to date with the latest news about the destination of Bavaria and Bavaria Tourism.

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Bamberg: Abenddämmerung in den Altstadtgassen

© erlebe.bayern - Dietmar Denger

Image database

You will find thousands of photos of Bavaria and of our Bavarian insiders in our media database in addition to texts. The press archive with login function is specially designed for journalistic needs.

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Video: Discover Bavaria and meet the locals

All Bavaria Insider Portraits for Reading

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Andre Maier: Wandkunst mit historischen Elementen in der Passage des Hotels Münchner Hof in Regensburg

Street artist Andre Maier

Andre Maier is a muralist. He paints works of art several metres high on Regensburg’s walls, making the city a little more colourful

Florian Karg: Der Hirte leistet einen wichtigen Beitrag für die Erhaltung der Landschaft der Alpe

Shepherd and opera singer Florian Karg

All summer long Florian Karg works and lives as shepherd in the Allgäu mountains. In wintertimes he returns to the stage as an opera singer

Fischen früh am Morgen auf dem Chiemsee

Fishery Tradition

Tassilo and Florian Lex continue their family's fishing with passion. We accompanied the fishermen for a day at Lake Chiemsee

Bernhard Rieger: Der Künstler malt das Karwendel-Gebirge im Hintergrund

Alpine graffiti by fresco painter Bernhard Rieger

Vast pictures shine out from the walls of old buildings in the foothills of the Bavarian Alps. This is known as “Luftmalerei”, or fresh air painting

Das Klausentreiben ist etwa 1.000 Jahre alt und geht auf alte keltische Bräuche zurück

A riot with tradition

The Allgäu shows its spooky side in December. With horns and rods, "Klausen" drive away evil spirits. With him is Matthias Hecht

Peter Haslach ist der Geschäftsführer der Sennereigenossenschaft Gunzesried

Alpine dairyman Peter Haslach

The dairy industry is as much part of the Allgäu as the sound of cow bells. Cheese has been produced with passion in Bavaria’s oldest dairy

Aus Liebe zu Holz und Handwerk übernahm Alexander Hergenhan 2012 die Werkstatt seines Onkels in der Rhön

Sledge builder Alexander Hergenhan

Each year, Alexander Hergenhan from the Rhoen fashions around 150 traditional wooden sledges from domestic ash using ancient techniques

All Bavaria Insiders at a Glance

Press enquiries:

Silvia Unger
Head of Public Relations
Tel.: +49 (0)89 21 23 97 50
E-Mail: unger@bayern.info

Diana Gonzalez
Manager International Networks
North America
Tel.: +1 (212) 661 7856
E-Mail: bavaria@germany.travel