Rapper RiA Reiser amidst the hop fields of the Holledau region

Between lederhosen, alphorn deep house, and forest bathing

Customs and tradition. That sounds conservative. But it‘s not. This is proven by our more than 70 Bavaria Insiders. They are creative, unconventional, smart, free-spirited, authentic, future-oriented. Deeply rooted in the homeland with its values and traditions. Characters, doers, and creators. Artists, musicians, shepherds, craftsmen, tinkerers, organic gardeners, brewers or winemakers, rangers, ski instructors, and wild swimming coaches. They reveal where and how to best experience their homel

The latest experiences with our Bavaria Insiders

„Steinmanns Töchter“ Pauline und Anna bei der Traubenlese im Weinberg

Wine start-up with power

The young winemakers and former wine princesses Pauline and Anna are ‘Steinmann's daughters’. We visited the successful young duo from Sommerhausen

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Schuhplatteln Tanz

We're queer!

The Schwuhplattler are the world's first and only gay association that is completely dedicated to the Bavarian folk dance "Schuhplattler"

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Sternekoch Felix Schneider im Sonnenblumenfeld bei Nürnberg

Radically sustainable

Felix Schneider's "Etz" in Nuremberg holds two Michelin stars. He relies on sustainably-sourced products and believes in "culinary mindfulness"

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Loisach Marci mit dem Skateboard und Alphorn im Landkreis Garmisch-Partenkirchen

Alpine Techno

Marcel Engler combines alphorn with electro beats. No lederhosen techno, but music to dance to, inspired by his homeland and the Loisach river

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Sandra Müller, Trachtenschneiderin und Posamentenknopfmacherin

Buttoned down, sewn up!

Traditional costume tailor Sandra Müller from Waldstetten is reviving an almost forgotten Bavarian craft. She makes trimmed buttons

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Gastronom Stefan Fuß aus Rohrbach in Bayerisch-Schwaben

Fine local dining

Chef Stefan Fuß focuses on regional-sustainable cuisine with local producers. For this, his restaurant in Rohrbach received the Green Michelin star

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Rangerin Melanie Chisté hat Heuschrecken gefunden

The Grasshopper Whisperer

The biologist with a doctorate is a fan of little six-legged creatures. As a ranger, she brings them closer to young and old on her field trips

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Dagmar Rosenbauer an ihrem Arbeitsplatz

Franconian Bling-Bling

Dagmar Rosenbauer makes Franconian tinsel crowns according to historical models. This is how the traditional costume expert keeps an old custom alive

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Discover Bavaria with our insiders

As ranger, barefoot guide, skiing instructor or forest bathing coach, our "Bavaria Insiders" make landscapes and nature tangible. They design and wear fashionable traditional costumes, climb maypoles. And they accompany you through their homeland

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Schuhplatteln Tanz

We're queer!

The Schwuhplattler are the world's first and only gay association that is completely dedicated to the Bavarian folk dance "Schuhplattler"

Read more
„Steinmanns Töchter“ Pauline und Anna bei der Traubenlese im Weinberg

Wine start-up with power

The young winemakers and former wine princesses Pauline and Anna are ‘Steinmann's daughters’. We visited the successful young duo from Sommerhausen

Read more
Andi Weigand: Jungwinzer aus Iphofen

Winemaker Andi Weigand from Franconia

This young wild one is breathing new life into the wine region. How? By combining old traditions with bold new ideas

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Winzerin Katharina Geißendörfer bei der Arbeit im Weinberg

Winemaker Katharina Geißendörfer

Winemaker Katharina Geißendörfer gives new life to her family’s Franconian winery. We accompanied her to the vineyard

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Im Strandbad Lindenhof am Bodensee lässt Teresa im Sommer gemütlich den Tag ausklingen

Winemaker Teresa Deufel

The charming winery of Teresa Deufel is located directly on Lake Constance - a meeting place for locals and visitors

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Weingut Schenk: Der Jungwinzer in seinen Weinbergen

Winemaker Thomas Schenk

Thomas Schenk does not just produce seriously good wine. He also does it in a way that is as responsible and sustainable as possible

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Christian Müller: Auf einer Weltreise entdeckt er seine Leidenschaft für den Silvaner

Winery Max Müller in Volkach

In the Franconian town of Volkach, young winemaker Christian Müller creates exquisite wines in his family winery and refines old traditions

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