art & business hotel in Nürnberg
Door to Door with Contemporary Art

For the Hirschfelder host family, the perfect hotel simply has to include works of art. Paintings, graphics and sculptures from her collection lend character to the lounge and rooms, and stimulate many interesting conversations

art & business hotel in Nuremberg

SPONSORED STORY What do we need to feel good? This question was always at the forefront of Christian and Friederike Hirschfelder’s mind when staying in hotels on holiday. The couple stayed in many a great (and even exquisite) form of accommodation – the two travelled to the mountains and the sea, to exotic countries or simply across Germany.

Often, it is the things that cost little or nothing at all, the Hirschfelders noted – such as the warmth that emanates from a host, or reading lamps by the bed. Above all, however, pictures by real artists were missing in almost all the accommodation. Creative, style-conscious people find bad taste almost more unpalatable than sloppy service. The two art fans felt like doing things differently. 

A Treasure is Brought to Light

In 2007, the holiday mood became a reality: in their hometown of Nuremberg, a dilapidated hotel in a prime inner-city location was up for sale. As real estate entrepreneurs and architects, the Hirschfelders saw the run-down building from the 1970s as a treasure just waiting to be unearthed.

They had been collecting paintings and sculptures by various Nuremberg artists at auctions and studio visits for years, meaning that the most important things for making their dream of owning their own hotel a reality were already there. They had also often talked about the design: it was to be modern, restrained and clear, in order to provide a setting for the contemporary art they wanted to present.

art & business hotel Nürnberg
Einzelzimmer im art & business hotel in Nürnberg

Once the idea had found its space, Christian and Friederike Hirschfelder retreated somewhat into the background; today, it’s son Ferdinand who now looks after his parents’ “baby”. Soon he brought in a hotel manager, who at that time was still called Stephanie Scheuerecker. “The employment contract didn’t say I had to marry my boss,” says Stephanie Hirschfelder with a smile. “But that’s how it happened...” For fifteen years prior, she had gained experience in the hotel industry throughout Germany, which she can now apply in the family-owned “art & business hotel”.

“ I could return to my home town Nuremberg”

Individual Wishes

“I was delighted by the offer, meaning that I could now return to my hometown of Nuremberg, and be part of a private hotel to boot,” she enthuses. “Here, I get to decide a lot more, whereas in chain hotels the procedures are fixed.” Now, she is happy to be able to respond to the individual wishes of the guests. A regular guest, for example, always finds a yoga mat in his room, which she bought for him without further ado when he asked where he could get one in Nuremberg.

Die Hotelleiter Stephanie und Ferdinand Hirschfelder

“As early as at the check-in stage, we get to know our guests a little: Families who want to show their children medieval Nuremberg, business people who like things to be uncomplicated, the foodies who keep coming back because of our legendary breakfast,” this is how Stephanie Hirschfelder describes the colourful crowd at the “art & business hotel”.

Nuremberg – The Perfect City

As a young girl, she dreamed of her life in a hotel as a kind of eternal holiday in beautiful, faraway countries, because that was how a TV series had portrayed the profession of a hotel manager. Stephanie Hirschfelder is glad that such romantic notions led her to pursue her dream job. She is even more pleased by the fact that everything is so completely different. “I like to travel, but I don’t want to live in exotic or glamorous places all the time; I am a person who is close to home. I love Nuremberg, it’s the perfect city!”

Hotelbar im art & business hotel in Nürnberg

Ferdinand and Stephanie Hirschfelder live in the St. Johannis district in one of the half-timbered houses that make up the charm of Nuremberg. Opera, theatre, great shops, your favourite Italian restaurant in the Kreuzgassenviertel, the Klassik-Open-Air event in summer and, of course, the Kaiserburg – everything is within walking distance from the hotel. The hostess’ sightseeing tips are currently tailored to children – her son is six years old. “Our zoo is beautiful and the Playmobil Fun Park is, of course, on every child’s wish list,” she explains. “I personally love the baroque Hesperidengarten with its nostalgic café when looking to take break from the everyday hustle and bustle.”

Talking About Art

Guests of the “art & business hotel” like to relax in the hotel’s inner courtyard under a large sycamore tree. The guests get on well with the “Falcon Woman”, a wooden sculpture by Christian Rösner, and a bronze statue by Uhr Buley. On a rough concrete wall, however, a painting by Norman Rabe Gevekoth stimulates lively discussion. Are there entwined bodies to be seen, or is it a human heart? Or simply shape and colour?

The artist himself cryptically calls the red figure on blue “Sturz der Henne” or “Fall of the Hen”. The hosts of the art & business hotel always manage to get guests talking to each other thanks to a host of controversial viewpoints on art. How beautiful is that then?

At a glance

  • 49 rooms
  • Parking facilities at the main station, approx. 3 minutes walk from the hotel
  • Wine tastings

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